Easterland
Hamleys 2024
I developed and pitched a selection of creative concepts for Hamleys' Easter seasonal campaign. This involved in-depth research into brand heritage, audience engagement strategies, and seasonal trends, which I used to inform a series of initial sketches and design proposals. The concepts were very well received by the senior management team, who praised both the creative direction and the strategic thinking behind the work. As a result, I was given the opportunity to take full ownership of the campaign, which had previously been managed by an external agency, and lead it internally from concept through to execution."
Sketch to artwork
I illustrated the artwork using adobe illustrator and then collaborated with an external agency to add lighting, and build a look book for the season.
Collateral
I continued to work with my team to produce and distribute visual merchandising materials and paper accessories for in-store giveaways.
