I developed and pitched a series of creative concepts for Hamleys'  summer seasonal campaign, drawing inspiration from that summers Olympics. My research, alongside initial sketches, garnered strong approval from senior management, leading to an invitation to take manage the campaign with an external illustration agency. A key element of the campaign was designing interactive paper medals, which were printed on a single sheet and could easily be folded by children into wearable medals. This hands-on design encouraged engagement and allowed children to feel like they were part of the Olympic excitement, further elevating the experience and connecting the theme of the campaign with a fun, participatory element.